Maximo Cobos, professor, University of Valencia

Our modern life takes place in a world that is full of sounds, images and videos. You probably wake up by listening to some relaxing tone on your phone, listen to some music while you go running, and send a voice message to say happy birthday to a close relative. Then, you probably receive a notification to check the cool photos your friend has just sent you from yesterday's party and, while you’re checking the news, a trailer from a wonderful movie appears on your screen. It’s still early in the morning and you’ve already experienced the ubiquity of our multimedia world.