IEEE Signal Processing Society (SPS) Industrial Relations Committee has established a new "Ambassador" program that is aimed to strengthen the relationship between IEEE SPS and the industry. The program establishes new representatives in companies, referred to as Ambassadors, who will act as the interface in this relationship with the IEEE SPS. The Ambassador circle currently includes about 30 members from companies represented in technical committees. This core set has made its first meeting during the IEEE ICASSP Conference in May, in Vancouver, Canada.