In response to a call for a lower cost membership option for individuals residing in developing economies, IEEE began offering the new electronic membership (e-Membership) option for the 2011 renewal year. e-Membership delivers all of the same benefits of traditional membership, but without paper - and of course, with reduced dues. For just US$50 per year (plus the applicable Region assessment), IEEE members residing in eligible countries can choose the e-Membership option and receive their membership card and publications electronically. All sections officers who have members who reside in eligible countries are strongly encouraged to promote e-Membership.  Several tools have been provided to assist volunteers to promote e-Membership. Please let Elyn Perez, the membership sales operations manager, know what activities you have done, or are planning to do, to promote e-Membership; or if you would like additional support, tools, or have questions.