It has taken more than a decade of intense technical and market developments for mobile Internet to take off as a mass phenomenon. And it has arrived with great intensity: an avalanche of mobile content and applications is now overrunning us. Similar to its wired counterpart, wireless Web users will continuously demand access to data and content in an efficient and user friendly manner. If the lessons of the fixed Internet experience hold, then search engines will also become pivotal in the mobile environment from both a technological and commercial perspective. Mobile search is, thus, becoming an increasingly important market area and topic for research. Want to learn more about economic side of mobile search without losing sight of the influence of technology? The interested readers can start from the column article entitled “Promising Prospects in Mobile Search: Business as Usual or Techno-Economic Disruptions?”, in the July issue of IEEE Signal Processing Magazine discussed the economic side of mobile search without losing sight of the influence of technology.